Our partner company, FatCow Web Hosting, provides Stillwater Consulting an excellent platform to offer domain names, web hosting, tracking data and site design abilities. Whether your organization wants to build its first website, redefine and protect its online presence or augment its online reach and frequency, we have the resources to meet your needs. No other marketing entity in Maine can guarantee your business a higher return on investment than a new and vibrant search engine optimized (SEO) website built by Stillwater Consulting.
Few things are more germane to success than a firm understanding of those market forces that most influence an organization. Through a process of accessing competition, price analysis and determining market trends we can derive a market plan custom to the challenges your organization faces. This competitive analysis, tied together with VRIN and SWOT reports, clearly defines a core competency and highlights future avenues for growth. The activity of market research is one which all partners work on collectively to provide a complete picture of the your business' competitive landscape and internal strengths.
Paramount to moving forward is appreciating the value of predictive data. Past indicators give us the best estimation of future trends, to that end scrubbing and analyzing available data is key. Once this process has been implemented, either through moving averages or more sophisticated means such as exponential smoothing, it can be used in perpetuity as a tool for judging trends and weighing the viability of projects and market entry strategies. Understanding and quantifying seasonality, trends and potential pitfalls mitigates some of the risk associated with business activities.
Social media is consistently reshaping the fundamentals of marketing. That being the case, companies of all sizes are now challenged to stay ahead of this ever changing curve. Facebook, Twitter, LinkedIn and a myriad of other free online resources can be leveraged to better understand your target market and what they deem as interesting content. Interesting here is defined from the perspective of the customer: integrated, relevant, timely, consistent and always oriented toward producing value. Letting Stillwater Consulting take the reins in this arena ensures brand equity will be preserved, and the monotony of development and maintenance will be avoided.
Survey Design & Implementation
Fully understanding ones target market is the crux of any integrated marketing strategy. Stillwater Consulting offers customized online and hard-copy surveys with 24/7 access at no additional costs to its clients. These surveys can be accessed via web link or can be connected to a QR code platform. Standardized survey forms have been replaced by predictive skip logic, making surveys shorter but in the process collecting more data. Moreover, online surveys can be customized to fit your organization, as to maintain the same look and feel embodied by your encompassing brand. Data derived from the surveys can be accessed at any time and monthly reports with full color charts are available upon request.
If you're a small business you've had the displeasure of dealing with a sales person at your door trying to sell you ad space. Ad space either in form of inches (news print), CPM/CPI/CPC (in online pixels), or seconds (in either television or radios spots), all which come with accompanying data proving there validity. Stillwater Consulting appreciates the fact that ad dollars are finite, and playing guess and check is unrealistic considering all the different forms of media available. With our partnerships with local media outlets, not only will Stillwater Consulting point you to the right audience, but we can provide our clients with discounts your competition isn't receiving.
The design and procurement of marketing materials is a time consuming and expensive proposition for businesses of any size. With our expertise in promotional development and partnerships with online providers, we can provide your organization professionally designed pamphlets, business cards, flyers, and assorted other promotional material at a cost which fits well within your budget.